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Words of Wisdom

Connecting with your Audience

Connecting with your Audience

Connecting with your Audience

In this Words of Wisdom webinar, Clare-Marie will outline how to use the 6 'Super Heroes' of Awareness, Interest, Evaluation, Trial, Adoption and Loyalty to increase engagement with our audience.  She will explain what we should be doing at each stage to create a tribe of loyal and engaged customers.

Key points will include:

The importance of understanding your audience
The six superheroes of a successful marketing plan
Converting your customers into brand ambassadors

Attendees will learn:

How to identify who your target customer is and where to find them
How to engage with your target customer rather than just sell to them
How to develop a relationship of trust with your ideal customers
How to take customers through your range of products and services, increasing the lifetime value of your client
How to create ambassadors for your brand

About Clare-Marie Taylor

Clare-Marie Taylor is a fellow of the Chartered Institute of Marketing, an ABM Marketing Mentor, and also one third of ThinkSMART Marketing, strategic marketing consultants.

With more than 20 years marketing experience at a senior level for well-loved consumer brands, including Hotpoint, Indesit, Mamas & Papas and Chill Factore, her mission is to share what she has learnt from the success of big brands, implementing tried and tested tools which will enable SMEs to start achieving results in their marketing.

‘Understanding the customer is always central to my strategy but ultimately knowing how to connect with them and convert them is what makes marketing successful.’  

She doesn’t want to see any more business owners waste their money on tactical marketing because they don’t have a robust marketing plan in place.