"Mentoring is a process where one person offers help, guidance and support, using empathy and practical experiences of their own, to facilitate the learning and development of another." Simon Fordham

The Association of Business Mentors (ABM) is the UK’s only professional body representing the interests of individual mentors and coaches, mentoring organisations, mentoring programmes and supporting UK business owners who seek to find and use a great business mentor or coach. We have over 1000 members spread throughout the UK.

The ABM, established in 2011 by Kerrie Dorman, is for individuals, organisations and programmes who wish to associate themselves with an organisation that publicly and politically sets and raises the standards in business mentoring. The ultimate objective is to ensure all business owners are able to find and engage with a professional, trusted, experienced and knowledgeable business mentor, coach or consultant who can say unequivocally “I know what it’s like to be in your shoes.” They do what they do with empathy.

In 2020 the ABM launched the UK’s first ILM Level 5 and Level 7 in Executive and Senior Coaching and Mentoring (Business) while also launching a robust continuous learning and development opportunity for its members, ensuring they are fully versed on the fundamentals of mentoring and coaching, and are committed to learning more, as our members acknowledge publicly that… we don’t know what we don’t know.

In 2020 and 2021, the ABM increased its membership by 70%, including our first members in both Scotland and Northern Ireland. We engage with The Department of Business, Energy and Industrial Strategy (BEIS) (at both Minister level and Business Policy Team), Local Enterprise Partnerships, Growth Hubs, business support organisations, funded programmes both pro-bono and fee paying, the Institute of Directors, Academia, the European Mentoring & Coaching Council and many others.


The ABM is a non-profit making organisation run by volunteer members for its members. The governance structure is a Chair, Director Board, Executive Team, Regional Chairs and Members. We have a number of Committees that support the operations of the association. There are two paid members of the team, a General Manager and Administration Manager. We derive our income from membership fees and training. Any surplus is re-invested in promoting the ABM and professional business mentoring.

Meet the ABM team...

The Association of Business Mentors is registered in England and Wales under company number 7533326 at The Nest, 12-18 Sampson Street, London, E1W 1NA
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