The ABM Professional coach mentor accreditation is a new qualification designed by the ABM with one of the world’s pioneers of coaching and mentoring, Professor David Clutterbuck, for business coaches and mentors looking to promote themselves as a professional business coach-mentor in their field. 

The qualification is unique to the business mentoring and coaching landscape in the UK and Europe. Its unique assessment process evaluates the amalgamated use of: 

  • Coaching and mentoring techniques 
  • Fundamental business experience 
  • Directive and non-directive approach 
  • Empathy and manner 

ABM Full Member and the first accredited ABM Professional Coach Mentor, Christine Nicholson, said: 

“As a mentor I looked for ways to maintain professional standards but there was no suitable support until I discovered the ABM.  Accreditation, as a professional qualification, has boosted my enthusiasm for further learning in mentoring.  My clients noticed an immediate, subtle difference in my sessions.  I am more consciously present in my practice.

Wondering if you should do it?  Accreditation sets a high threshold of professionalism in mentors.  It’s a seal of approval that you are a safe pair of hands with proven experience and knowledge. 

What happens? It’s a tough process, consisting of an application form, in-depth and insightful interview and an observed mentoring session.  I learned a lot about my strengths and weaknesses through each part of the application.  I can’t recommend it enough to those serious about having professional standards in business mentoring.  It will set you apart from the crowd.”

Application process 

To be considered for the qualification, applicants must have been mentoring and coaching for a minimum of two years and have first-hand business experience within the arena in which they are working.  

The next assessment day will be held on Friday 29th May 2020 at the Innovation Warehouse in Central London (Farringdon) with two preparation mornings, 16th April (London) and 1st May (online). These dates will not change.

To enquire about the process, please email ABM Founder [email protected] 

How does the accreditation process work? 

The accreditation takes place over three sessions, including two preparation mornings with Kerrie Dorman (one online and one in London), and one day for the actual assessment process (in London). The applicant will be required for their panel interview and a one hour live mentoring session with a business owner. Introductions will be made prior to the assessment.

There are five steps to achieving accreditation: 

1. Full assessment of written submitted work 

  • Candidates will share their CV and complete a questionnaire which outlines: 
  • The extent and relevance of business experience 
  • Coaching/mentoring training and experience 
  • Motivation for being a business coach/mentor 
  • Personal and professional development 
  • Exposure to micro/small and medium business environment 
  • Preferred sectors and reasons 
  • Awareness of professional issues and ethics 
  • Professionalism and reflective proactive 
  • The role of coach/mentor 
  • Areas of specialism 
  • Business Coach/Mentoring experience and competencies 800-1000 words or 10-15 minute video outlining: 
  • Business knowledge, experience and competencies 
  • Major challenges of MSME’s at different stages 
  • Examples of coach/mentoring in different contexts including style, empathy, listening and questioning skills. Reflective practice and supervision
  • Three live case studies current or recent (500 words each) 
  • Describing the business 
  • Reason for coach/mentoring intervention o How sessions guided, supported and helped
  • Description of intervention for example regularity, methods and tools 
  • What were the measurable results/impact? 
  • What did you learn?

2. Panel discussion with the assessors (45 – 50 minutes) in London

  • To show an understanding of the role of business coach/mentor 
  • Ability to assess the stages of SME development and risks 
  • Ability to ascertain appropriate business coach/mentoring interventions
  • Ability to define strategies to progress the business coach/mentoring process 
  • Awareness of business owner’s perception 
  • Use of tools 
  • Extent of critical self- review 
  • Flexibility  

3. Recorded mentoring session with a volunteer business owner in London on the assessment day

  • A recorded session on the day of the assessment with a volunteer business owner. The session lasts approximately one hour and a preparation session is organised two weeks prior to the day. 

4. Final assessment by the panel and facilitators followed by notification and feedback delivered by telephone within a fortnight from 29th May 2020 

5. Certificate – hard and soft versions - and logo upon success

The assessors and facilitators

The accreditation process is assessed by a panel of renowned experts (3 – 4 will assess you on the day), including international academics, in mentoring and coaching. Their experience includes starting, running and selling businesses and all are practicing mentors and coaches, internationally. The panel includes: 


£495 (no VAT charged)

The investment includes: 

  • Preparation and support sessions to take place one month prior to application submission deadline: 
  • 16th April at Innovation Warehouse – application and assessment day support.
  • 1st May online via Zoom – assessment day support
  • Assessment day with lunch included
  • One to one feedback via phone
  • Certificate and soft logo for successful applicants

To enquire about the process, please email ABM Founder [email protected]

The Association of Business Mentors is registered in England and Wales under company number 7533326 at The Nest, 12-18 Sampson Street, London, E1W 1NA
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