News from the Board

    Latest News


    The launch of the ABM Assessment Centre

    The launch was Thursday 6th 2018 December at the Business and IP Centre, British Library KX. The format of the day was A challenging panel interview with Professor David Clutterbuck and our Accreditation Officer Gaby Marcon Clarke An observed recorded mentoring session with a business owner from the British Library’s Innovate for Growth program Applicants. Read more Read more

    View all news

    Approved Member

    Name:Siobhan Lavelle
    Location:Avon, Cornwall, Devon, Dorset, London, Somerset
    Expertise:Pr, Sales & Marketing, Business


    Official Creative Thinker of the ABM

    I have 25 years experience as a PR & Comms professional and senior executive, working as both a consultant and in-house.
    My senior management career journey has covered a spread of national and international organisations, from public sector (PR Officer for Plymouth Hospitals), global consultancy
    (Director at Burson-Marsteller) to UK Charity (Communications Director, Dogs Trust) and FTSE-100/NASDAQ organisations (Corporate Media Director for GlaxoSmithKline; Communications Consultant (in-house) for AstraZeneca; Corporate, Employee and Issues Communications Leader at Merck). Within each of these roles, I have a proven track record
    of supporting business and leaders to manage challenges, build reputation, engage effectively with internal and external stakeholders and to successfully implement change.

    I now have my own Communications and Change Consultancy (est. 2011) and use my skills and experience to support clients facing significant business challenges. I provide a strategic and objective driven response combined with flexibility and a realistic focus on future aspirations. Support is always bespoke and grounded on what is right for each client,
    whether their needs span corporate relations, leadership transformation, employee, stakeholder or community engagement. My extensive issues management and crisis preparedness experience also complements the proactive support I provide, alongside training and mentoring according to what each client needs.


    Member of the Chartered Institute of Public Relations (since 2000)
    Accredited Member of ibd Business Advice Group