Commencing with the ever popular ABM Words of Wisdom session, followed by an interview with NMD Founder and ABM Member Chelsey Baker, various other sessions including mentees, mentors and experts from academia, culminating in a panel discussion and Q&A session when we will be joined LIVE by Chelsey Baker, in between her TV and press interviews on the day.

This is a not to be missed event. 

One of the important ways the Company of Entrepreneurs helps start-ups and new businesses is through mentoring. Our members have extensive entrepreneurial knowledge and we are happy to work with the Association of Business Mentors to enhance our own skills and to spread the awareness of the importance of mentoring. 

"As the Master of the Company of Entrepreneurs, I am delighted to be working with the ABM to celebrate National Mentoring Day". Lars Andersen Master Entrepreneur

The Company of Entrepreneurs is an aspirant Livery Company in the City of London, made up of men and women who have set up and run successful businesses. For more information or to become a Freeman of the Company please visit 


0800 – 0815 Introduction by ABM Chair and Freeman Entrepreneur Simon Fordham and ABM Member and Freeman Entrepreneur James Talbot.

0815 – 0845 National Mentoring Day & the ABM. Interview with NMD Founder and ABM Member Chelsey Baker and ABM Director, Gary King

0845 – 0930 Mentoring Round Tables with Westminster Business Council lead Sophie Shrubsole. Sophie shares her insight into the valuable early work achieved by WBC with its open mentoring programme, bringing us right up to date on what's happening in Westminster today.

0930 – 1000 The Value of Mentoring. We hear directly from business owners and their mentors as to the true value that can be obtained by working with a mentor. Painful, challenging and often hilariously funny insight into the work we do. 

Participants: Business Owners and Mentees Nick Ford of PipSqueak Developments Ltd & Rob James of Soprano Digital Media Ltd.
Facilitator: Christine Nicolson

1000 – 1030 Mentoring as a way of 'giving back'. Hear from the Master Entrepreneur, Senior Warden and Freeman Entrepreneurs as they discuss the amazing pro bono work the Company does to help both aspiring and established entrepreneurs.

Participants: Lars Andersen, Master Entrepreneur, Judy Hadden Snr. Warden and Christine Nicholson, Freeman Entrepreneur and ABM Member
Facilitator: James Talbot

1030 – 1100 How Academia is using business mentoring. We are joined by the London and Brunel Business Schools as they discuss how academia uses mentoring to support business and the new generation of entrepreneurs.

Participants: Jeff Skinner Executive Director, Institute of Entrepreneurship and Private Capital (IEPC) London Business School, Mr Dabir Ahmed, Senior Lecturer and Assistant Director Brunel University Help to Grow Programme Facilitator: James Talbot

1100 – 1145 Panel Discussion: “The Power of Mentoring to the UK Economy” 

We are joined by Lars Andersen: Master of the Company of Entrepreneurs, Professor Jane Hendy: Dean Brunel University Business School, Julie Creffield: Media Personality, Business Coach, Blogger, Author and Mentor Richard Townsend: Commercial Director Institute of Directors, as they discuss business support in a post pandemic landscape.

1145 - 1205 Panel Q&A – Attendees Open Forum The Panel will be joined by Chelsey LIVE as they answer your questions.

1205 - 1215 How to Choose a great business mentor, how to become an ABM Member and becoming a Freeman Entrepreneur

Thank you and Close

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The Association of Business Mentors is registered in England and Wales under company number 7533326 at The Nest, 12-18 Sampson Street, London, E1W 1NA
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