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We are delighted to host Dr Carlton Brown for a 45 minute webinar on the topic of Peak Performance Culture – based on his 2019 book “Achieving Peak Sales Performance for Optimal Business Value and Sustainability”

This webinar looks at the role that organisational culture can have on the people and the performance of an organisation – both positive and negative effects. Dr Brown will share new insights and understanding around organisational culture and give participants a greater understanding of the factors that influence behaviours and mindsets.

Synopsis of the book

The past 55 years has not seen a universal shift in the capacity and capability of salespeople ability to sell. There is still a characteristically disproportionately high percentage of those engaged in selling who cannot sell and this is a serious cause for concern for businesses, practitioners, sales managers and industry leaders today, as it has an adverse impact on growth, revenues and profitability.

What has not changed today within professional selling is that salespeople and sales teams are still plagued by this systemic and structural problem of underachievement - recent studies have shown that up to sixty-three per cent (63%) of salespeople are failing to deliver their targets on a consistent basis.

Sales peak performance optimisation and sustainability, takes a look at those factors that can influence, shape and optimise sales peak performance within an organisation. This book challenges conventional thinking  and looks at performance as a fully integrated and interdependent set of factors, that when blended together in an optimal way, give rise to peak performance.

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