Join ThinkSMART Marketing's Clare-Marie Taylor for this fascinating webinar on developing your marketing plan!
With the pressures of covid-19 on our own businesses, as well as our mentees, now is the time to really focus on business strategies and plan your marketing going forward......
From a short term plan to get you through the next 3-4 months that may see you adapting your services, to a 3 - 6 month plan to get you back up and running when we come out the other side, don't miss out on this online opportunity to widen your marketing skills!
Without a plan in place how do you know if you’re going in the right direction? You wouldn’t leave the house without knowing where you were going or how you were going to get there, and it should be the same with your marketing…..
We believe in six superheroes that come together to create a successful marketing plan.
Be there, make sure your potential customers are aware of your brand. If you’re not on the list, you’re not a consideration.
They’ve heard of you but they want to know more. Deliver them the right amount of information at the right time.
Can you do what you say you can? It’s all about the proof, show them what you can do through your customer testimonials.
Can they try before they buy? We all love a cake sample in Starbucks with our coffee!
They’ve made the decision to buy from you, it’s now time to make them feel extra special.
Keep talking to them, continue your customer journey. Is there an opportunity to cross sell them into other products or services?
Join me on the webinar as I take you through our six superheroes in more detail, show you how important it is to understand your target customer, what your value proposition should be and I’ll give you the tools you need to build your own marketing plan.
Clare-Marie Taylor is a fellow of the Chartered Institute of Marketing, an ABM Marketing Mentor, and also one third of ThinkSMART Marketing, strategic marketing consultants.
With more than 20 years marketing experience at a senior level for well-loved consumer brands, including Hotpoint, Indesit, Mamas & Papas and Chill Factore, her mission is to share what she has learnt from the success of big brands, implementing tried and tested tools which will enable SMEs to start achieving results in their marketing.
She doesn’t want to see any more business owners waste their money on tactical marketing because they don’t have a robust marketing plan in place.
‘Understanding the customer is always central to my strategy but ultimately knowing how to connect with them and convert them is what makes marketing successful.’