I was with a client in the last few days who have a new business partner.  They were talking in TLAs.

You know, Three Letter Acronyms. 

KPI this.  SLA that.  SWOT the other.  Blah, blah, blah.  My client didn’t have a clue what was being said.  They said in a broad Yorkshire accent, “We’re from up North, can thi’ talk proper!”

Then the penny dropped with the partner and they realised that they weren’t being heard.


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