When does client retention start?
Blog written by ABM Director, Gary King
At the end of the first year of working with my first Accountant, I received an email. “Thank you for your business and for working with us for the coming year, please find attached your invoice.”
Now, I hadn’t heard from the Business Owner since month one when we were in set-up and hand-over. Not a jot, nada, zilch, dickie bird. I was a little taken aback that they had assumed I was continuing. I replied, “Thanks for your email, what makes you assume I am staying with you?”
I got a call within 60 seconds from him...