What does churn mean?

Here’s a question for you: ‘What does churn mean?’

It’s something we were asked at a recent event. It’s quite a big topic at the moment and it’s one of those marketing terms that we (as marketing peeps) take for granted and assume everyone knows what it is. And we all know assuming is never a good idea. So, here’s our take on what churn is.

Churn: it’s when your customers jump ship and say goodbye to your business for greener pastures.

And let’s face it, nobody wants that to happen. So, here are a few suggestions to help...

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