As we prepare to celebrate National Mentoring Day on Sunday 27th October 2019, we take a look out how ABM Executive team member, Kathy Ennis, used her skills as a professional business mentor to help one company successfully focus on their structure and implement a new marketing strategy….
Here is how Kathy worked with Jo Hunt from Oils by Jo
I knew I needed to make some changes in my business and was unsure of how to do this – event where to start. I had to make structural changes as well as implement a marketing strategy. I have always wanted to work with Kathy as from seeing her in action previously I knew she would be the one for me; and she certainly is.
We sat down for a coffee and Kathy asked me a series of questions and they just lead onto other elements and questions. It was so easy, I had been expecting it to be quite difficult, but together we implemented a plan of action and a year later we got there (there was a time factor involved in what I had to do).
For me it was creating a time schedule and working to it and checking in on a regular basis to see if it was working and tweak if not. All of my marketing is planned using Kathy’s book (The Big Social Media Marketing Organiser) and I am now working on the 2nd year. It really works as it gives you the information that needs doing and I simply create the quarterly plans from there, simple!
I have found that there is so much structure, I know exactly what my social media, blogs and monthly email newsletters are focused on – it is really great and so, so easy.
I have seen more focused sales on certain ranges of products by following my plan, which makes everything so much easier from ordering stock to being aware of what’s on my social media. It also makes my day to day work easier as I am not flitting from one thing to another – and where there is focus there is growth.
Love working with Kathy and wouldn’t go anywhere else, thank you for everything you do – you are truly amazing.