In our final blog post of the week to celebrate National Mentoring Day on Saturday 27th October 2019, we hear from ABM Director and Regional head for the South East, Chris Dowling, and his professional business mentoring work with a hair salon in Peterborough.
The client wanted to increase her prices, but was wary and apprehensive to do so, as she was worried about losing customers. She also needed fresh ideas.
We had a number of conversations about the reasons why she wanted to increase her prices and the possible consequences. I suggested to the client that she carry out some market research and mystery shopping to see what her competitors are doing and charging. This also helped her find out why current customers buy from her – and she asked for feedback about her products and service. RESULT: After carrying out the research, the client decided to increase her prices and to date there has been little or no negative response from her happy customers.
Up until engaging me as her mentor and adviser, she had not had any business support and a ‘sounding board’ for her ideas. The client and her business have benefited from the work we did together and the success that was achieved, leading her to say – ‘I hadn’t thought of these ideas before – thank you’.